Saturday, April 16, 2016

Commercial Photography


I thought about doing a pic of Lucky Charms for my post, but didn’t want to give myself or anyone nightmares…

I also wasn’t sure where I was going to find photos of advertisements – I get most of my information online, and don’t have cable.  Well, I came up here to Sturgeon Bay this weekend to visit my Dad and his wife, and guess what?  They had some magazines!
 
I looked through a couple of them, but kept coming back to one that was on the back of the Good Housekeeping March edition.  I finally decided that it didn’t matter how many more I looked through, I was going to do my blog about this pic.  First off, I am due for an upgrade to my iPhone 5s, and had just started researching the iPhone 6s.  Primarily because I had been thinking about switching to Samsung.  I am also thinking about waiting for the next version of the iPhone, but that could be a while.  

Photo credit only lists (Evan S.)
 
I use my phone as my camera.  I take quite a few photos – since having a good camera on a phone is so handy!  (Majority of my pics?  Yeah, my dog, Eva…)  The ones I took for my Animoto were taken on my iPhone.  
 
So, about the photo.  First of all, I like the ad campaign.  Its photos taken by users with their iPhones.  They may be staged, but it doesn’t matter; they’re still taken by everyday users.  This one in particular was kind of interesting.  The first thing I noticed was the archery target and arrows.  Since it’s “Shot on iPhone 6s”, I thought this was a great play on the word “Shot”.  I also really love the lighting coming in from the left and the gal is looking over there.  

One thing I noticed is that the rule of thirds is not applied to this photo.  In WSINYE, the authors talk about asymmetrical balance.  “Centered photos are goring.  Asymmetrical balance makes interesting shots, and using the rule of thirds is the quickest way to compose for asymmetry.  Imagine the shot as a 3x3 grid, then position the focal point on one of the resulting four gridlines.” (p. 138)  The subject of this photo is the woman sitting on the chair.  It’s dead center in the photo, and there’s no doubt she is the subject.  But I think it works.  Had she been looking right into the camera, or the lighting been different (soft, not harsh, etc.) it would have been boring.  But I don’t think it is.  I think it’s a good photo!

I’ve heard of the rule of thirds before, and I’ve noticed myself doing some of this.  I don’t usually take a picture with the subject in the center – because I think it’s boring!  I took a bunch of pics last summer of some flowers at the CSA I belong to.  I am allergic to flowers, and so instead of picking them and taking them home, I take pictures.  Here are two of them, one using the rule of thirds, one is centered.  I think both are okay, but the sunflower is better.




So, back to my decision.  Samsung or Apple?  Do any of you have an iPhone 6s or Samsung Galaxy 7?  Post some pics in the comments to show me what they look like…  :)

12 comments:

  1. I saw that iphone ad on the back cover of a magazine and stared at it for a really long time. I think the doorway on the left edge and the bull's eye on the right balance the photo perfectly - regardless of the rule of thirds. And I agree with you about the sunflower photo - it is clearly the "better" of the two. I think it's the farm in the background that helps set the context so well.
    And my personal opinion on the phones...stay with the iphone! I've had Samsung Galaxy phones and find the iphone to be so much more user friendly and less "buggy"!
    Jenna

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  2. Melinda
    Its a nice photo (and does look staged like you said) and it inspires the average person to take photos. Also, social media wouldn't be where it is without a decent camera on the phone. The photo doesn't scream iphone6, but its subtle. Maybe this is where commercial photography is headed? Subtle ads, creative play on words and not being all in your face advertising?

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  3. I also noticed that this photo didn't follow the rule of third since the girl is in the center, but I really like the lighting that appears to be coming from the sun. I think the ad is showing that anyone can take a great picture if you have a great camera lens like the one the iPhone 6 has. It would be a good upgrade! -Christy

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  4. Chris A.
    I had the opposite experience of Jenna. I switched from an iphone to a Samsung and find the Samsung to be less buggy. I just wish I had waited a little longer because now they are water resistant and mine isn't.
    I like that you were instinctively trying to follow the rule of thirds before you heard about it. Both of your flower pictures are good, but I agree and like the sunflower better.

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  5. Michelle

    I agree with Christy. My favorite part of this photo is the angle of interesting sunlight to the right of the subject. I also really like the look of the windows in the room behind her on the far left. It is interesting you found a commercial photograph that was taken using an iphone instead of a professional camera. Was the photographer a hired professional or did they have consumers submit photos to be chosen for the iphone6s ad? The women looks rather perplexed with her hand to her head. Maybe she is contemplating which mobile device to purchase like you. Samsung all the way!

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    Replies
    1. Michelle's comment made me laugh: perhaps the woman in the ad is contemplating which device to purchase. No doubt that was the case. Dawn

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  6. Heather

    Jen, I have had oposite experienced with my iPhone than what this photo is portraying. I keep trying to make my iPhone 6 be a better camera with no luck. I don't know, maybe it's just user error.

    Regarding the photo. If I could make my phone do that, I would certainly love to keep the iPhone. It's a beautiful picture that while yes, it looks clearly staged, it's still beautiful and enticing.

    P.S. I think you should have used Captain crunch. :) Just kidding

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  7. Stephanie W.

    Jen! I woke up to one of those ads every morning when I was in Dallas this week! I thought to myself several times that if I wasn't a die hard Samsung geek, I would seriously consider getting an iPhone.

    For the record, this is what I woke up to every morning:
    [img]http://static3.businessinsider.com/image/56b22de82e5265b7008b478b-480/apple-world-gallery.jpg[/img]

    How's that for a wake up call?

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  8. Katelyn - Jen, I love your photos, they're very vibrant and warm (I suppose they make me feel warm, you all know how I am about the sun haha). I agree though that the iPhone is trying to show how advanced their cameras are, and that anyone can use it to create beautiful photos. I currently have the iPhone 6 (since October 2014) and it still works great, I think that's why I won't go back to samsung. I'm not sure when the iPhone 7 will be out, but I will definitely be upgrading then!

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  9. Nycolle- I love this picture and I love my iPhone!

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  10. Dawn here . . . For me the shot taken on the iPhone is all about light and lines. I'm intrigued by the shadows, particularly the diagonal one that intersects the image. More later - I'm being kicked out of the computer lab.

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