Well, there were some surprises with my responses to
colors. I think one of the most
interesting things about the survey is that I have never thought about some of
the items. Like “inexpensive” and “dignity”
and those really abstract items. And I
don’t know why some of those responses popped into my head. For instance, “dignity”. Survey results said dark blue. I had said brown. But why I said brown, I have NO idea. That’s what popped into my head when I read
it. But even at the time, I’m thinking, “why
brown?”
Some of my answers were just like everyone else. Pure, expensive, mourning, deity, etc. But it’s interesting. There were a couple I was just a touch off
on. I put down dark green for good luck
and not regular green. For high technology,
I put dark grey, and the survey said silver.
And then the most surprising was nausea.
I put muted green-yellow, and the survey said muted yellow. I laughed pretty hard at how close I came!
Then there was my thought process with deity. I of course, put down white. And yeah, there’s the angels and the pics of
God in a white flowing robe, and all that, but when I thought about it, my
initial reaction was white marble. I
love history, and on my own have studied the old cathedrals. I visited Notre Dame in Paris at one point, and when I was thinking about deity, I thought, “that’s
why I’m thinking white!” I was there on
a bright sunny day, and the church was so white against the blue sky. Here’s one of my pictures. Churches are so much more tangible than just
an idea or a picture.
And then for good tasting, the survey showed Red (tomato) as
the favorite. My choice immediately was
green. I love vegetables, in particular,
cucumbers and salads.
Getting to the printing stage of things, I started thinking
about when the therapy dog group I belong to did a new brochure a few years
ago. I was part of the group that
decided the technical part of the printing.
One thing that we had to decide on was 1,2 or 4 colors. So when Angelica was talking about the
printing process for these colors, I was somewhat familiar. (Only to a point, though. I’m certainly not an expert!) At the time, we decided to do two printings;
one batch in 4 color and one in 1 color.
We made the decision to do this because of the different activities and
events we were going to hand them out at.
If we were at a huge event where people just wanted info on the group,
we’d put out the 1 color brochures. If
we were at a smaller, dog or healthcare specific event, we’d put out the 4
color ones.
We also decided on paper at the time. Chapter 14 of WSINYE has some great
information on paper (that I wish I had had when we were making
decisions)! One sentence stood out. “Paper is sexy.” (p. 239) And as crazy as that sounds, I agree. There are SO many different kinds. For the 4 color printing, we chose a coated
paper that shone. It really made our
brochure pop! And then for the 1 color,
we just did a standard uncoated, but we did make it heavier weight to hold up
better than just standard copy paper. If
any of you read, you know how the difference in a page or type of paper can
determine the quality of the book.
Anyway, this was an interesting exercise. And again, I wish I had known about all the
printing and paper stuff when we did our brochure!
